Optimizing LinkedIn – 7 Tips for Generating Leads on LinkedIn
Curious about generating leads on LinkedIn? It may be an online network that connects professionals, but it’s not just another social network —it’s the largest business-oriented social network in the world, with over 830 million users (and counting). If you’re using LinkedIn as part of your lead generation campaign, there are some top ways to optimize your experience and win more leads from LinkedIn. Let’s take a look at 7 tips for optimizing LinkedIn to win more leads.
1) Check if LinkedIn is Right for You
Generating leads on LinkedIn can be powerful, but it’s not right for everyone. If you’re in the business-to-business space or are looking for referral partners, LinkedIn is a great place to start. But, if you’re selling products to consumers, you might want to focus your efforts elsewhere.
2) Develop A Perfect LinkedIn Profile
Generating leads on LinkedIn is a fantastic addition to your lead-generation strategy! By optimizing different parts of your LinkedIn profile, you can set yourself up for success and start generating more leads.
People on LinkedIn look at your profile to see if they want to connect. By making each part the best salesperson for you, you will get more quality connections. For example, create a profile picture that is eye-catching. Wear a bright color or have a bright background. Keep the background simple. Or even add a video 3-30 seconds long. View my LinkedIn profile for inspiration and connect!
3) Give and Get Recommendations
Recommendations are powerful. Be sure all your happy clients give you a recommendation on LinkedIn. You can give them a set of questions to answer to guide them on what to write. For example: “What drew you to my business?” and “What specific need did I address for you?” Be sure to give a lot of recommendations, too. You can recommend colleagues because you know them. Then ask them to return the favor. Recommendations can also be by those who know you but are not your clients. All LinkedIn recommendations can only be done between connections.
4) Give and Get Endorsements for Your Skills
Optimizing a LinkedIn profile should include a great list of skills. Be sure they are the skills you want to promote. Ask people that you know to endorse your skills. Include your happy clients.
Be sure to give endorsements as well of people you know. Then ask them to return the favor. All endorsements on LinkedIn must be done by those who are connected.
5) Post the Right Content
The key to winning on LinkedIn is to post the right content. You need to give value. Include tips, educate, and inspire. Show your expertise. What makes you stand out from the crowd? Address your target market’s pain points. Limit promotion of your business to 20%, or 1 in 5 posts.
6) Connect With the Right People
An important step to optimizing LinkedIn and winning more leads is connecting with the right people. You want to connect with your target market. By doing this, you’ll be able to reach a larger audience and generate more leads. Learn more about defining your target market. Ideal networking on LinkedIn includes connecting with potential referral partners. Lastly, be sure to connect with influencers in your field. By doing this you will be able to reach more leads.
7) Follow up On Leads
If you’re not already optimizing LinkedIn as part of your lead generation strategy, you’re missing out. By following these five simple tips, you can greatly increase the number of leads you generate online.
- Thank them for the connection.
- Comment on their profile and latest post.
- Ask a question.
- Ask for a 1:1 meeting
- Do not jump in with a sales pitch. Save that for the 1:1 meeting after you have built a relationship with them.
Generating Leads on LinkedIn
If you’re not already optimizing LinkedIn as part of your lead generation strategy, you’re missing out. By following these seven simple tips, you can greatly increase the number of leads you generate online.
- Check if LinkedIn is Right for You and your business model.
- Create a profile that accurately reflects your brand and what you have to offer.
- Give and Get Recommendations to boost your credibility.
- Give and Get Endorsements for Your Skills to show your expertise.
- Post interesting and engaging content on a regular basis.
- Seek out connections with potential clients and referral partners.
- Follow up On Leads with messages showing sincere interest and no spam.
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