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Nathaniel Saucier

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Business Success – A Professional Website

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Business success is essential

Business success is essential to being able to support yourself and your family. Are you working hard but don’t see the results you want? This can be frustrating, and even anxiety-provoking. The answer is having a professional website for your business.

  • Look professional
  • People can find you on Internet searches
  • Promote your brand
  • Sell while you sleep
  • Help people see you as a leader in your field
  • Display your products and services
  • Build trust
  • Establish benefit


Why a Website is Important for Business Success


Why is a professional website important? For many businesses, having an online presence is no longer optional. According to Forbes magazine, “A business’s online presence, regardless of industry, can have a massive impact on its success.”

In fact, according to review42.com, “70-80% of potential customers could be lost to businesses without a website.”

If your business does not have a website, you are missing out on potential clients who may never find you. Here are more reasons why a business should have its own website.


Websites changed the way we do businesses


Currently, a website is an important part of any business. It gives you a huge edge over the competition.
A website is what people use to find your business and learn more about you. It is how they become familiar with the company and know they can trust you.


A website is a powerful tool that can benefit any business, whether big or small. Why not take advantage of this opportunity? A professional website will make customers feel comfortable with you. That sense of comfort means more sales for you. And by using your website as another way to advertise products and services, you can draw even more attention from prospective clients. There are so many ways that websites will help your business thrive!


Look Professional


Have you ever been on a website that is not attractive, is difficult to use, or is unclear? You probably left without buying anything. Your website is like a 24-hour salesperson, representing your business even while you sleep. It is your company’s face to the world. What type of salesperson would you want for your business? Professional looking? One who can easily explain the benefit of doing business with you? A salesperson who is trustworthy? All the above? The same is true for your website.


The professionalism of your website makes all the difference for your potential client. When someone visits your site, they are looking for a reason to do business with you. They need to be impressed by your website, be able to easily navigate it, and clearly understand the benefits of doing business with you.


People can Find You on Internet Searches


A professional website allows you to get found on Internet searches. For example, imagine someone is looking for your type of business. If you don’t have a website, they’ll just go to the next one that pops up in the search results. That is a missed opportunity to gain clients.
Promotes your brand


A website represents your brand. It’s how you communicate with your customers. A website communicates what you stand for, what you do, and why they should buy from you. And while there are other ways to get your message out, nothing beats having a website that stands out on its own and provides all the information people need to make buying decisions.


Being Recognized as a leader in your field


Your website can deliver helpful content that establishes you as a leader in your field. It also helps people trust you as you share your expertise. A professional website establishes your credibility as a leader. Conveying information that gives value will help people see you as an expert in your field.


Display your products and services


People look online for solutions. They need information presented visually. Photos of your products and/or services, along with clear descriptions are essential. Website visitors can review all your services and products and determine which solves their problem.


Demonstrates the Value of Your Services and Products


Social proof is anything that demonstrates the value of your services and/or products through examples of the success of others using them. Case studies explain specific instances of the client’s problem solved and benefits received from your products/services. Testimonials and reviews are powerful forms of social proof. People are much more likely to try your products/services when they see them through the eyes of your happy clients.


Statistics of your successes are another great form of social proof. They could be the number of years you have been in business, the number of clients you have served, or how quickly your clients make significant progress.


Builds trust


Trust in your business is essential to gaining clients. Visitors to your website see that your business is established and trustworthy. People learn about you and your values. They read about what other clients have said about the solutions you provide. And they realize your expertise when they visit your professionally designed website.


Business Success from a Professional Website


Having a professional website establishes your credibility and professionalism. It displays your products and services. A website functions as a 24-hour-a-day salesperson. It establishes social proof, demonstrating the value of your products/services. Having a professional website goes a long way toward building trust in your business. Consider having a website professionally developed for your business’s success.

Schedule a free website strategy session

Website tips you should know. Read “How to Increase the Website Traffic – Nine Ways”

Web Traffic

How to Increase the Website Traffic – Nine Ways

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Have a great website and wondering how to increase the website traffic? If so, keep reading and you’ll learn 9 ways to do just that.

1) How to Increase the Website Traffic with Keywords

Looking for how to increase the website traffic to your site? Keywords are important for search engine optimization, and you should use relevant keywords throughout your site. However, don’t go overboard—think carefully about where you place them and make sure they fit in naturally with your content. When appropriate, include long-tail keywords as well as popular keywords. Long-tail keywords are phrases of 3-6 words that people often type into search engines; (e.g., healthy dog food recipe) that more accurately describe what people are looking for. Regular blog posting with good SEO is essential to increasing web traffic. Learn more: SEO for Blog Posts

2) Post on Forums and Link to My Site

How to increase the website traffic to your site? One way is by posting on forums. If you have an area of expertise, post about that topic in relevant forums, and provide links back to your site. People on these forums are looking for information and sometimes they don’t know who else might be able to help them out. It is also worth mentioning your username in other posts related to your field so that people can see that you have knowledge in their specific field as well!

3) How to Increase the Website Traffic with Memes

One of the best ways to gain more traffic for your website is by going viral. The more viral your post, and the more people it reaches, the chances are that there will be an increase in both attention and clicks. With memes becoming so popular, it’s important that you don’t miss out on their potential for traffic.

4) Submit Articles Directly

A lot of people are intimidated by submitting articles directly. They’re afraid of rejection, criticism, or that nobody will notice them. They don’t realize they’re making it much harder on themselves. When you submit an interesting and quality piece, you have nothing to be afraid of.

Rejection: Some publications may not publish your submission for any number of reasons – but in general, if it’s up-to-snuff, they’ll tell you so and not give you any other feedback. Criticism: If somebody does criticize your writing, try to read it as feedback and see if there is anything useful there for future endeavors. You could also write back with constructive criticism about their work to improve communications between writers and editors.

5) How to Increase the Website Traffic with Guest Posting

If you do not have enough content on your site, or cannot afford advertising costs, guest posting is an easy way to get more traffic. Guest posting means that you publish posts on another site with links back to your website and social media pages. This will help bring new visitors to your site. If you are trying for something specific (such as SEO-related) then you can also request only posts in those categories. Guest bloggers are often happy to provide guest posts without payment, but if someone does ask for compensation and you are able to make it work with your budget then go ahead and agree!

6) Search Engine Optimization (SEO) Companies

How to increase the website traffic to your site? The most powerful way to boost traffic to your website is SEO that is done correctly. This is even more powerful than online ads. Paying SEO companies can be more effective than doing it on your own. Look for credible companies and hire them, rather than going at it alone. It’s worth investing in these services since they will help your website get ranked higher in search engines. Hiring an expert is far better than trying to do all of it yourself! Visit Search Engine Optimization

7) How to Increase the Website Traffic with Online Ads

SEO is vitally important for websites, but what about online ads? Ads can be on Facebook, Instagram, LinkedIn, YouTube, Pinterest, and more social media channels. You can also place ads through Google Adwords. Adwords has five types of ads. Search Ads – These are when people search for something related to your business and they see an ad related to that search term. Product Ads – These ads are when someone clicks on one of your products. Video Ads – These video ads are on YouTube. Display – These are image ads placed on websites. App Ads – These are used to drive installations and in-app conversions. For online ads, it is best to outsource this work to an online marketing agency.

8) Ask Influencers to Share Posts

Keep in mind that influencers may share your post on their blogs and social media channels. Influencers could also promote your posts on their podcasts if they have one. When looking for influencers, make sure that you target specific bloggers, not those with millions of followers; otherwise, your post might just get lost in the sea of posts. Plus, smaller bloggers will be more responsive and pay more attention to your requests.

9) Submit Content Directly to Web Directories

One of the best ways to increase traffic is by submitting your site content directly to web directories. Search engines often don’t index websites that have only been published on web-2.0 sites or blogs. A lot of popular websites are Web 2.0 sites. For example, Facebook and Wikipedia. You need to make sure you submit your content and site via listings on different, ‘high-quality’ directories. The more sources that link back to your site, which these high-quality directories provide links from, will make it easier for search engines to find and rank your site in their index. Submit your content as soon as possible after the publication date – do not delay because it takes time for search engines to crawl and index new website pages.

Summary

If you have a website, you need it to be seen! How to increase the website traffic – listed are 9 ways. 1. Use relevant keywords, 2. Post on forums and link to your site, 3. go viral with memes, 4. submit articles, 5. guest posting, 6. outsource to SEO companies, 7. online ads, 8. ask influencers to share your posts, 9. submit your site content directly to web directories. The most powerful way to boost traffic to your website is SEO that is done correctly. This is even more powerful than online ads. Check out Search Engine Optimization to learn more. Whether you outsource your SEO or not, it is best to understand the basics of SEO. Learn more at What is SEO? An explanation for beginners.

Posting-to-SM-content-Blog

Posting on Social Media – Content Ideas

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Posting on Social Media

Ever wonder about posting on social media? Do you get stuck on what content to post? Your content is essential. It represents your brand. It educates and builds trust. You will never run out of content ideas for social media with this list.

Focus on the Needs of Your Target Market

Find out what the pain points of your target market are and address those. Do they feel lonely? Tired? Angry? Frustrated? In pain? Do they need to talk? To be healed? To boost their spirituality? Read “Gaining Potential Clients by Targeting.”

Include the Interests of Your Target Market

Discover the interests of your target market and include those in your content. For example, you are an energy healer and want to reach people with a spiritual nature. Include photos of meditation, yoga, gratitude, and other spiritual activities and qualities. You can address their pain points of feeling lost, lonely, disconnected, etc. in the description. Also, you could post a photo of a group of people meditating and describe how your fans are never alone. If you are a coach, you can post a serene photo and describe how they can do self-care.

Be Vulnerable When Posting on Social Media

Being vulnerable builds trust. Be authentic. Let the real you shine! What is your story? Explain your “why.” Include your mission statement. Be vulnerable and honest. What do you do and what do you not do?

Show the “Behind the Scenes”

Even if you work from home, you can show yourself meditating on the beach or exercising at the gym. Any way you prepare yourself to do your best, show and describe that. For example, list your gratitude for the day and invite others to do the same. Describe and show your favorite place to meditate, exercise, socialize, rest, relax, etc. Show and describe yourself getting in touch with nature. Mention if you get a massage, acupuncture treatment, etc., and the benefits you receive that you apply to your services.

80/20 Rule

Balance posts that are promotional with much more posts that are a pure benefit to your fans. Promotional posts should be 20% of what you post. Benefit posts should be 80%. This helps build interest in your fan base.

Questions for Your Audience

Asking questions can be a great base for a post. It increases engagement. You will get valuable insights into your audience as well. Start with simple questions that are easily answered, like yes/no questions. Or ask your audience to post an emoji if they agree with a statement or quote.

Quotes and Affirmations

You can include your favorite quotes and affirmations. Describe what they mean to you or how they apply to your services.

How-To and Q & A

Post “how-to” videos and images. For example, you can share a small tip for building relationships with others. Or a parenting tip. You can demonstrate a self-massage technique. Include Q & A in your posts. Answer common questions by your clients in your posts.

Holidays

Posting on social media about holidays can help increase engagement. Make each post relevant to your audience. If your target market is only in the United States, for example, post about US holidays. There are national holidays 365 days of the year. Some are obscure national holidays that are interesting, such as the national “Smoke and Mirrors Day.” You can tie it into your business by writing “There are no smoke and mirrors at XYZ company.”

Do Not “Give Away the Store”

In posting to social media, you are giving your fans a taste of the benefit you can provide. You don’t need to completely explain everything. Keep them curious and interested to learn more.

Summary of Posting to Social Media – Content Ideas

Address your clients’ needs and interests. Demonstrate simple tips to help them solve their problems/pain points. Use videos and images. Be vulnerable. Honesty builds trust. Create 80% of your posts to be of pure benefit to your fans. Make 20% promotional. Include “how-to” and “Q & A” posts. Include holidays in your posts. There are more than 365 US national holidays in a year. Remember to not give out too much information. Keep your audience interested, curious, and coming back for more.

If you would like support and more effective tips to gain ideal clients, sign up for the Attraction Unlimited newsletter  and join the Facebook group “Attracting Ideal Clients.”

Marketing Plan - Effective Strategies

Marketing Plan – Effective Strategies

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What is a Marketing Plan?

Why have a marketing plan? Like any venture, having a good plan is essential. A marketing plan is a guide that will give you direction and help you know if you are on the right track in promoting your business. It is like a business plan. This article will show you how to make a complete Marketing Plan.

Getting Started

Set aside some time (one hour at a time is suggested) that is uninterrupted to work on this marketing plan. Let others know to not interrupt you. You will be able to focus better. Gather what you need to take notes, either digitally or on paper.

My Clients’ Pain Points

Think back to what your clients say they are struggling with. Determine their pain points that you can address. Do they need physical healing? Personal development? Be even more specific. For example, you might say “My clients need recovery from divorce.” List out all their pain points that you can address with your services.

Solutions I Provide

What solutions do you provide for your clients’ pain points? You might answer “life-coaching” for example. Be specific. In what ways do you help your clients overcome these pain points? For example, you might say “Active Listening.”

My Advantage

What is the unique advantage you provide? In what ways do your services stand out from the crowd of others in your field? You might answer “I have expert training by the best program.” Or “I have healed many people all my life.”

My Target Market Avatar

A target market is a segment of people you are aiming to reach. This does not necessarily limit who you serve. It is to focus your marketing so that it will be effective. Your target market avatar is a fictitious sample person you create who represents your ideal client. Not all your clients will be like this avatar. However, it narrows down the focus of your marketing efforts to make them super-effective. You may say that your services are for “anyone who needs them.” And that is okay. But create a target market avatar anyway so you can have powerful marketing.

My Mission Statement

Your mission statement is a crucial part of your Social Media Marketing Plan. It can be simple to create. Just fill in the blanks of “I empower _________ to __________ so that they can _________.” For example, “I empower people newly divorced to recover and heal so that can live happy, joy-filled lives.

My Marketing Goals

What is it you want to achieve with marketing? It might be increased sales, increased profit, more ideal clients, or promotion of a particular product or service. Write a goal that is specific, measurable, achievable, reasonable, and mentions the time it will take to achieve.

My Current Marketing

Putting each on a separate line, list all your marketing tasks that you are currently doing and those you have tried in the past. Include social media, online advertising, a website, search engine optimization, and social media optimization. How frequently are you posting on social media? Do you post live and recorded videos? Email marketing? Mention any printed materials for distribution: business cards, postcards/mailing, flyers, or posters. Include any ads in newspapers or on the radio. Any press releases? Networking at events or in groups? Public speaking? Include the frequency of these activities. An example is a weekly newspaper ad.

Your Most Effective Marketing Tasks

Go back through your list of marketing tasks you have tried or are currently doing and rate them on a scale of one to five. How did they perform in achieving your marketing goals?

Evaluate your results. Which has brought the most return on investment (ROI)?

New Plan

In your new marketing plan you will specify your budget for marketing. Also, decide on which marketing activities you need and the frequency. This is based on your ratings of previous tasks.

Marketing Budget

Decide on a budget for marketing. Include paid advertising on social media, search engines, printed ads, and radio ads. Be specific.

Include outsourcing the marketing tasks if you choose to.

Time Allotted for Marketing Tasks

Create a list of marketing tasks you need for your marketing plan. List the time you have available for each. For example, “Social Media Engagement: 30 minutes per day, M-F.” or “Social Media Content Calendar – 1 hour, once a month.”

Marketing Plan Summary

Your marketing plan holds the keys to business success. It is your guide. You have included your mission statement, target market avatar, and the marketing tasks you have tried. Your evaluation of the return on investment of these tasks is golden. A marketing budget will guide you on what you can invest in for your business. Time allotted for tasks lets you know if you can manage these by yourself or if you need to outsource them. Your marketing plan is worth every minute you spend on it and will ensure the success of your business.

For more information read “SEO to Boost Your Website.”

Also: “Marketing Plan – Effective Strategies.”

For support and effective tips for marketing join our Facebook group, Attracting Ideal Clients.

Hash Tag for Instagram

Hashtags for Instagram

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What are Hashtags?

Hashtags for Instagram and other social channels are words or phrases that follow the “#” symbol with no spaces. Hashtags are used to search for topics on social media. For example, #besthashtags or #socialmediamarketing. They can represent your topics and interests related to your post. They can also be customized to fit your brand, like #acmebooksales or #attractionunlimited.

Hashtags for Instagram: What is the Big Deal?

On Instagram, as well as other social channels, using the best hashtags will increase your post’s audience. For example, if you use the hashtag #reiki, you will likely get reiki fans to your post. This increases the reach of your post organically. On Instagram, using the best hashtags will greatly improve the chances to grow your account and increase the outreach of your brand.

Generating Hashtags

Generating hashtags for Instagram, or any social channel can be done with the Hashtagify app. It will generate a lot of hashtags related to any word you choose. For example, upon entering “lightworker” Hashtagify generates #love, #dreamer, #spiritual, #angelic, #psychic, #spirituality, #quotes, and #starseed.

Shortcut to Finding Great Hashtags

One quick way to find great hashtags for Instagram is to look at successful posts by influencers in your field. Make a list of the different hashtags used in these posts.

Next Steps

When using hashtags for Instagram, you want to know their frequency of occurrence. You can do this by searching for the word on Instagram. Instagram will give you a list of words and accounts containing the word. Click on the exact word and it will take you to a page that tells you its occurrence. For example, “lightworker” has 5.2 million posts. If you use this hashtag, your post will get lost in the crowd. “Lightworkersunite” is a better bet with 194,000 posts. “Lightworkersof2021” has less than 100 posts, indicating people are not likely going to search for it.

Mix ‘em Up

The best practice in using hashtags for Instagram is to mix them up according to the occurrence. The sweet spot is an occurrence between 60,000 and 100,000 posts. Also, mix in both those with a higher occurrence and lower occurrence.

Use 30 hashtags on Instagram. That is how many are allowed. There is no disadvantage to using 30. Plus, using 30 gives your post that many more chances of being found.

Mix up the sets of hashtags you use as well. For ease, create several hashtag lists that you can copy and paste. Or use a social media scheduler like CloudCampaign which will store your hashtag lists.

Which Hashtags are Working for You?

After you have been using hashtags, you can track how well they are doing with the Smarthash app. It will show you which hashtags are working for you and those that are hot. Be sure to include some of these in all your hashtag lists.

Summary

Hashtags for Instagram are essential to expanding your reach organically. Generate lists of hashtags using the Hashtagify app and/or by researching highly successful posts in your field. Then research on Instagram each hashtag’s occurrence. Mix up those more frequent with those less frequent. Mix up the hashtags themselves as well. Use different lists of hashtags. Check the success of your hashtags with the Smarthash app. Keep your lists in a social scheduler like CloudCampaign. (Attraction Unlimited Marketing is an affiliate partner of Cloud Campaign.)

Join our Facebook group Attracting Ideal Clients for support and effective tips to attract more ideal clients.

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Direct Message Marketing

Direct Message Marketing

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Direct Message Marketing

Direct Message Marketing on social media can empower you to attract more ideal clients! Would you like to have many ideal clients that love your services and gladly pay well for them? Would you like to have a waitlist? This article will show you a secret way to gain more ideal clients with direct messages. Engagement is key to social media marketing. Also, on Instagram, it is a great way to share a clickable link. The direct message is a powerful way to boost engagement with potential clients.

Make Social Media a Business

Are you using social media as a hobby or as a business? Sue Zimmerman, an Instagram expert, points out that we need to think of social media as a business. We need to take it seriously. This article will show you how to harness the power of social media through direct messages.

Automation

Do not automate. People can sense that your direct message is automated, and they are less likely to respond. Automation will not save you time.

Use Names

Use their name in your direct message. If you do not know their name, address them with their business name, or even their social media handle. That is better than “hey there” or something similar. It feels less spammy and makes it clear it is not an automated direct message.

Include a greeting

Remember to include a greeting. Begin with a greeting, just like you would in-person with a potential client. It shows respect, which is especially important in services like coaching and healing. It begins to build trust.

Introduce Yourself

Introduce yourself in your direct message, especially if your name is not in your social media handle. Again, this shows respect and begins to build trust.

Compliment

Maybe you liked a post, their profile, their profile picture, color or style of their page, cover image, etc. Be sincere. Say you like something only when you do. Find the good in their account and comment on it.

Check-in

Next, check-in with them. Ask how their day is going or how they are doing. Focus on them.

Avoid Direct Message Overwhelm

People can get overwhelmed with a direct message or group of messages that are too long. Begin with a greeting, compliment, and check-in, then let it rest until they respond.

Respond promptly

In a timely manner, respond to their direct messages. Address the content of their message by acknowledging it. For example, if they tell you they are doing well, let them know you are glad.

Build Direct Message Conversation

Ask questions to get them to talk about themselves. According to Dale Carnegie, “Talk to someone about themselves and they’ll listen for hours.” Build rapport so that they begin to trust you. You can ask them about where they live, what they do for a living, what the weather is like where they are, how long they have been on the social media channel, etc. Small talk.

Shift the Conversation

When you have built rapport, shift the conversation to find a need that they have for which you have a solution. Start small. Do not ask about relationships or major illness right away. Let problems come up naturally. Ask them if they like doing what they do for work. Ask them something about what they posted that is meaningful.

Provide Value

As your potential client’s challenges present themselves in the conversation, provide value. This could be encouragement, insight, tips, etc. This is not a coaching session. Do not give away the store.

Nurture in Direct Messages

Nurture your potential client every step of the way. Encourage them in their journey.

Lead Generation

Have a highly attractive free PDF or audio/ video recording that you send in exchange for their name and email address. Or offer free membership in a Facebook group. This is the next step in building trust. They get to know your work and the solutions you can bring them. Now you can nurture the relationship with email marketing, and you have built your email list. Kim Garst, a social media expert, says that a business is as strong as its email list.

Summary

Direct messages can be a powerful marketing tool when used optimally. Show respect, nurture, and build rapport to gain trust. Get your potential lead to talk about themself. Gently shift the conversation to what they might need in their life. Then demonstrate you can help them by offering them a freebie.

For email marketing tips, read Email Marketing.

For how to get started on social media see What Is Social Media Marketing?

Don’t forget to join our Facebook Group, Attracting Ideal Clients for support and effective tips to attract more ideal clients.

SEO for Blog Posts

SEO for Blog Posts

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Blog SEO Insights

Are you wanting to improve your blog SEO? Search Engine Optimization (SEO) is the most powerful way to promote your blog. This SEO for Blog Posts checklist will guide you through steps to maximize your ranking on search engine results pages.

Consistency

Consistency is important. Publish a new blog post every week. Make sure the content is consistently relevant. Think about what your readers need and want to know.

Keywords

A “keyword” is what you would expect people to type or speak into a search engine to find your content. It is relevant to your content, and, ideally, three to six words long. You can use Ubersuggest to determine if your keyword is powerful. Look for a volume of over 200, and a Search Engine Difficulty (SED) of under 60.

Use a different keyword for each blog post. Your keyword needs to be in the title of the page, found in the first paragraph, and used in a subtitle. It also needs to appear in a frequency of one per every 150 words. For example, if you have a blog post of 600 words, use the keyword four times in the body. Be sure to bold all your keywords.

Length for the Best Blog SEO

To improve your blog SEO, make sure it contains at least 300 words. 1,000 words would be even better. The page title should be under 60 characters.

Uniqueness

For the best blog SEO, be sure that every blog post has a unique title and a unique keyword. Do not use a keyword for more than one blog post.

Readability

Break long paragraphs into two or more paragraphs. Use subtitles (H3 or H2) often. Avoid run-on or long sentences. Also, avoid having three consecutive sentences beginning with the same word.

Metadata

Always include a photo at the top. Make sure to enter alt text for this photo using the keyword. Also, use the keyword in the meta description. Add relevant tags.

Summary

Follow this SEO for Blog Posts for a powerful way to increase blog traffic. Be consistent in posting. Use keywords correctly. Take care of the readability of your post. Include metadata. Make every blog post unique, including the keyword and the title. For more information about SEO for blog posts comment on this post, or contact us.

For support and effective tips to attract ideal clients, join our Facebook Group, Attracting Ideal Clients.

For more website tips see How to Increase the Website Traffic – Nine Ways

 

Best Organic Online Marketing - Facebook vs. Instagram

Best Organic Online Marketing – Facebook vs. Instagram

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Best Organic Online Marketing: Facebook vs. Instagram

Are you looking for which social platform will provide for the best organic online marketing for your business? It is recommended that you focus on only one social platform until it is sufficiently built up. Which should you choose? Here is a comparison of Facebook and Instagram.

Number of Users

Facebook has over 2 billion users and Instagram has over 1 billion.* Both have plenty for your following!

Age of Users

For Facebook, the largest group of users is 25–30 year-olds.*

On Instagram, the largest age range of users is 18–24 year-olds.* However, there are still plenty in each age range on both Instagram and Facebook for your marketing to reach.

Income

For both Facebook and Instagram, the income bracket with the largest group of users is $75K+.*

Gender

75% of women are on Facebook, compared to 63% of men.*

43% of women are on Instagram, compared to 31% of men.*

(Non-binary was not included.)

What do these demographics mean? Because there are so many users on both platforms, they each have plenty in each category. However, which is better depends on what your target market is. Instagram is better for reaching teens than Facebook. If you are mainly trying to reach seniors, Facebook is best. For any other age, they can both work well. If you serve only men, however, you might want to go with Facebook.

Main Factors to Consider

Engagement is key to the best organic online marketing. It helps build trust, essential to conversion.

Engagement on Facebook

On Facebook, you need to participate in groups, friend people, and start direct messages with them to gain engagement. You are not going to reach many people merely by posting on your profile or business page. Even better is to start your own Facebook group where people can get to know you. You can direct the discussion toward the value you provide and promote your services or products.

Engagement on Instagram

On Instagram, there is a lot more engagement with posts than on Facebook. Also, you can follow as a business page those people in your target market. On Facebook, your business page cannot follow profiles. On Instagram, you can follow those people who are not only in your target market but likely to follow you back. You will know this by what their interests are and how their number of followers compares to the number of people they follow. Instagram allows you to easily search for your target market interests. You can follow both business or personal accounts, and both can follow you back on your business account. Instagram will make suggestions on accounts to follow based on your pattern of following people. On Facebook, you must find people to follow with your profile. These can be people you’ve gotten to know in groups.

Summary

The main advantage of Facebook is being able to participate in Facebook groups. It also has a greater number of seniors than Instagram. The main advantage of Instagram is the increased engagement with posts and being able to follow people based on searching for your target market’s interests. Which serves you best depends on your target market demographics and the type of outreach you want to do. No matter which you choose, the best organic online marketing comes from engagement.

*Demographics were taken from the Sprout Social article “Social media demographics to inform your brand’s strategy in 2020”

Join our free Facebook group to receive support and effective tips for attracting ideal clients.

Read “Increase Instagram Followers.”

Website Conversion Checklist

Website Conversion Checklist

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Website Conversion Checklist Introduction

This website conversion checklist will give you clear action steps to maximize your website’s potential. Is your website getting enough traffic but not enough conversions? Follow these action steps to keep potential clients interested and boost conversions.

Above the Fold

The ideal website conversion begins with what is visible without scrolling down, whether on a desktop or mobile device. This area is called “above the fold.” Check both a desktop and a mobile device for these steps.

  • Clear, easy-to-use menu.
  • There is a call to action above the “fold,” ideally on a button easy to click. A call to action could be “Contact Us,” for example, or “Learn More.”
  • A “hook” is above the fold. This statement draws them in and makes them want to read more. For example, it might be “Completely organic, highest-quality skincare products,” or “Empowering you to transform your life.” This could be in text or at the beginning of a video.
  • Toward the top and is an attractive photo or video. Gain their attention with a beautiful photo, or a compelling video.
  • Your Logo is toward the top. This should be a professionally designed, vector image that represents your brand.

Text

Website conversion is much more likely when the website is easy to use and easy to read.

  • The font is easily read. Pay attention to the color of the font and whether it contrasts well with the background.
  • Your copy is easy to read. Aim for an 8th grade level in difficulty.
  • Subtitles in the text area are at least as often as every 150 words
  • Read your text aloud and listen to it. Does it make sense? Does it excite you or inspire you?

Mobile

Most people will view your website with a mobile device. Website conversion depends on a well-functioning website that is easy to use. Check out all your website functions on a phone to make sure it is mobile-friendly.

  • Make sure your theme works well on mobile.
  • Consider a call-to-action bar or button that is visible all the time when scrolling.
  • Make the main actions easy to find. For example, “contact us,” or “find directions.”
  • Responsive design. The design adapts well to all different screen sizes.
  • Photos are not cut off or distorted.
  • Headings and text are not partially hidden under the graphics.
  • The menu works well and is easy to navigate.

Testimonials

Trust leads to conversion. To build trust, include testimonials.

  • Testimonials are included on every page, especially the home page.
  • Include a photo of your happy customer who gave the testimonial.
  • Change up the testimonials to keep your site fresh.
  • Video testimonials are the most powerful.

Search Engine Optimization

Search engine optimization or SEO is what gets your site ranking on page one of a search.

  • Every page contains 300 words or more, according to Yoast.
  • The primary content that you want to be found on an internet search contains 900 words or more, see Yoast.
  • “Keywords,” are phrases made up of 3–5 words, often used to search for products or services like yours. Include one keyword per 300-word page, used about 4–5 times, bolded, and used twice in subtitles.
  • Keywords are in the page description, page title, and “alt text” for images.

Read more about Boosting Traffic to Your Website

Clean Look

  • There is plenty of white space.
  • Not a “busy” look.
  • Professional look.
  • Not too many colors in use.
  • Graphics do not distract from the message.

Branding

  • Brand colors used that are pleasing combinations.
  • Branding includes the font style.
  • Messaging matches the brand mission, values, style.

Blogging for Website Conversion 

  • The blog post contains at least one attractive picture.
  • Subtitles are used frequently, at least every 100 words.
  • Your blog post contains links to other locations on your website, including other blog posts.
  • Has relevant links that lead outside of your website.
  • Contains a call to action. For example, a call-to-action could be to read a related blog post on your site.
  • Ideally, publish a blog post once a week.
  • Go back to past blog posts and update them, keeping your blog current.

Download speed

  • According to Semrush, the website loading speed needs to be 2 seconds or less. This increases the likelihood that your visitors will stay on your site and not “bounce” off.
  • Achieve a fast download speed on WordPress websites by using a plugin or tools that compress files, optimizes code, optimizes images, and leverages browser caching. Check with your website developer about this.

Security

  • It is essential that your website have an SSL (Secure Sockets Layer) certificate. This will indicate the trustworthiness of your website.
  • According to digicert an SSL certificate is “technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details.”
  • Additionally, some browsers block sites without an SSL certificate.

How to know if a website has an SSL certificate? There are two ways to know. The first is that the URL starts with “https” instead of “http.” The second is the security icon (looks like a lock) shown in the browser just before the URL.

Other Tips for Website Conversion

  • Buttons are highly visible and stand out.
  • Button message is clear.
  • Each page has a scroll back to the top button.
  • The menu includes the Home page for easy navigation.

Website Conversion Summary

Your website is a 24-hour salesperson! Use this website conversion checklist to maximize your website’s potential to sell. All these steps are important to keep the potential customer interested and staying on your page until they get excited about your service or product and make a purchase. Take this website conversion checklist and go through each step one at a time.

For more great marketing tips, join Attracting Ideal Clients on Facebook!

Read “SEO for Blog Posts”

Read “10 Tips That Can Drastically Improve Your Website’s User Experience.“

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info@attractionunlimited.us

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Attraction Unlimited Marketing

Attraction Unlimited Marketing

Nate Saucier, owner
(831) 234-8899
info@attractionunlimited.us
4300 Soquel Dr. #46, Soquel, CA 95073

PRIVACY POLICY   |   TERMS & CONDITIONS

©2023 Attraction Unlimited. All Rights Reserved.

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