SEO

January 5 2022

How to Increase the Website Traffic – Nine Ways

Nathaniel Saucier Search Engine Optimization, Website Tips Google Ranking, how to increase the website traffic, increase website traffic, search engine optimization, SEO, website traffic 0

Have a great website and wondering how to increase the website traffic? If so, keep reading and you’ll learn 9 ways to do just that.

1) How to Increase the Website Traffic with Keywords

Looking for how to increase the website traffic to your site? Keywords are important for search engine optimization, and you should use relevant keywords throughout your site. However, don’t go overboard—think carefully about where you place them and make sure they fit in naturally with your content. When appropriate, include long-tail keywords as well as popular keywords. Long-tail keywords are phrases of 3-6 words that people often type into search engines; (e.g., healthy dog food recipe) that more accurately describe what people are looking for. Regular blog posting with good SEO is essential to increasing web traffic. Learn more: SEO for Blog Posts

2) Post on Forums and Link to My Site

How to increase the website traffic to your site? One way is by posting on forums. If you have an area of expertise, post about that topic in relevant forums, and provide links back to your site. People on these forums are looking for information and sometimes they don’t know who else might be able to help them out. It is also worth mentioning your username in other posts related to your field so that people can see that you have knowledge in their specific field as well!

3) How to Increase the Website Traffic with Memes

One of the best ways to gain more traffic for your website is by going viral. The more viral your post, and the more people it reaches, the chances are that there will be an increase in both attention and clicks. With memes becoming so popular, it’s important that you don’t miss out on their potential for traffic.

4) Submit Articles Directly

A lot of people are intimidated by submitting articles directly. They’re afraid of rejection, criticism, or that nobody will notice them. They don’t realize they’re making it much harder on themselves. When you submit an interesting and quality piece, you have nothing to be afraid of.

Rejection: Some publications may not publish your submission for any number of reasons – but in general, if it’s up-to-snuff, they’ll tell you so and not give you any other feedback. Criticism: If somebody does criticize your writing, try to read it as feedback and see if there is anything useful there for future endeavors. You could also write back with constructive criticism about their work to improve communications between writers and editors.

5) How to Increase the Website Traffic with Guest Posting

If you do not have enough content on your site, or cannot afford advertising costs, guest posting is an easy way to get more traffic. Guest posting means that you publish posts on another site with links back to your website and social media pages. This will help bring new visitors to your site. If you are trying for something specific (such as SEO-related) then you can also request only posts in those categories. Guest bloggers are often happy to provide guest posts without payment, but if someone does ask for compensation and you are able to make it work with your budget then go ahead and agree!

6) Search Engine Optimization (SEO) Companies

How to increase the website traffic to your site? The most powerful way to boost traffic to your website is SEO that is done correctly. This is even more powerful than online ads. Paying SEO companies can be more effective than doing it on your own. Look for credible companies and hire them, rather than going at it alone. It’s worth investing in these services since they will help your website get ranked higher in search engines. Hiring an expert is far better than trying to do all of it yourself! Visit Search Engine Optimization

7) How to Increase the Website Traffic with Online Ads

SEO is vitally important for websites, but what about online ads? Ads can be on Facebook, Instagram, LinkedIn, YouTube, Pinterest, and more social media channels. You can also place ads through Google Adwords. Adwords has five types of ads. Search Ads – These are when people search for something related to your business and they see an ad related to that search term. Product Ads – These ads are when someone clicks on one of your products. Video Ads – These video ads are on YouTube. Display – These are image ads placed on websites. App Ads – These are used to drive installations and in-app conversions. For online ads, it is best to outsource this work to an online marketing agency.

8) Ask Influencers to Share Posts

Keep in mind that influencers may share your post on their blogs and social media channels. Influencers could also promote your posts on their podcasts if they have one. When looking for influencers, make sure that you target specific bloggers, not those with millions of followers; otherwise, your post might just get lost in the sea of posts. Plus, smaller bloggers will be more responsive and pay more attention to your requests.

9) Submit Content Directly to Web Directories

One of the best ways to increase traffic is by submitting your site content directly to web directories. Search engines often don’t index websites that have only been published on web-2.0 sites or blogs. A lot of popular websites are Web 2.0 sites. For example, Facebook and Wikipedia. You need to make sure you submit your content and site via listings on different, ‘high-quality’ directories. The more sources that link back to your site, which these high-quality directories provide links from, will make it easier for search engines to find and rank your site in their index. Submit your content as soon as possible after the publication date – do not delay because it takes time for search engines to crawl and index new website pages.

Summary

If you have a website, you need it to be seen! How to increase the website traffic – listed are 9 ways. 1. Use relevant keywords, 2. Post on forums and link to your site, 3. go viral with memes, 4. submit articles, 5. guest posting, 6. outsource to SEO companies, 7. online ads, 8. ask influencers to share your posts, 9. submit your site content directly to web directories. The most powerful way to boost traffic to your website is SEO that is done correctly. This is even more powerful than online ads. Check out Search Engine Optimization to learn more. Whether you outsource your SEO or not, it is best to understand the basics of SEO. Learn more at What is SEO? An explanation for beginners.

October 20 2020

Website Conversion Checklist

Nathaniel Saucier Online Marketing, Optimizing Blogs, Search Engine Optimization, Website Tips SEO, Website Conversion 4

Website Conversion Checklist Introduction

This website conversion checklist will give you clear action steps to maximize your website’s potential. Is your website getting enough traffic but not enough conversions? Follow these action steps to keep potential clients interested and boost conversions.

Above the Fold

The ideal website conversion begins with what is visible without scrolling down, whether on a desktop or mobile device. This area is called “above the fold.” Check both a desktop and a mobile device for these steps.

Clear, easy-to-use menu.
There is a call to action above the “fold,” ideally on a button easy to click. A call to action could be “Contact Us,” for example, or “Learn More.”
A “hook” is above the fold. This statement draws them in and makes them want to read more. For example, it might be “Completely organic, highest-quality skincare products,” or “Empowering you to transform your life.” This could be in text or at the beginning of a video.
Toward the top and is an attractive photo or video. Gain their attention with a beautiful photo, or a compelling video.
Your Logo is toward the top. This should be a professionally designed, vector image that represents your brand.

Text

Website conversion is much more likely when the website is easy to use and easy to read.

The font is easily read. Pay attention to the color of the font and whether it contrasts well with the background.
Your copy is easy to read. Aim for an 8^th grade level in difficulty.
Subtitles in the text area are at least as often as every 150 words
Read your text aloud and listen to it. Does it make sense? Does it excite you or inspire you?

Mobile

Most people will view your website with a mobile device. Website conversion depends on a well-functioning website that is easy to use. Check out all your website functions on a phone to make sure it is mobile-friendly.

Make sure your theme works well on mobile.
Consider a call-to-action bar or button that is visible all the time when scrolling.
Make the main actions easy to find. For example, “contact us,” or “find directions.”
Responsive design. The design adapts well to all different screen sizes.
Photos are not cut off or distorted.
Headings and text are not partially hidden under the graphics.
The menu works well and is easy to navigate.

Testimonials

Trust leads to conversion. To build trust, include testimonials.

Testimonials are included on every page, especially the home page.
Include a photo of your happy customer who gave the testimonial.
Change up the testimonials to keep your site fresh.
Video testimonials are the most powerful.

Search Engine Optimization

Search engine optimization or SEO is what gets your site ranking on page one of a search.

Every page contains 300 words or more, according to Yoast.
The primary content that you want to be found on an internet search contains 900 words or more, see Yoast.
“Keywords,” are phrases made up of 3–5 words, often used to search for products or services like yours. Include one keyword per 300-word page, used about 4–5 times, bolded, and used twice in subtitles.
Keywords are in the page description, page title, and “alt text” for images.

Clean Look

There is plenty of white space.
Not a “busy” look.
Professional look.
Not too many colors in use.
Graphics do not distract from the message.

Branding

Brand colors used that are pleasing combinations.
Branding includes the font style.
Messaging matches the brand mission, values, style.

Blogging for Website Conversion

The blog post contains at least one attractive picture.
Subtitles are used frequently, at least every 100 words.
Your blog post contains links to other locations on your website, including other blog posts.
Has relevant links that lead outside of your website.
Contains a call to action. For example, a call-to-action could be to read a related blog post on your site.
Ideally, publish a blog post once a week.
Go back to past blog posts and update them, keeping your blog current.

Download speed

According to Semrush, the website loading speed needs to be 2 seconds or less. This increases the likelihood that your visitors will stay on your site and not “bounce” off.
Achieve a fast download speed on WordPress websites by using a plugin or tools that compress files, optimizes code, optimizes images, and leverages browser caching. Check with your website developer about this.

Security

It is essential that your website have an SSL (Secure Sockets Layer) certificate. This will indicate the trustworthiness of your website.
According to digicert an SSL certificate is “technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details.”
Additionally, some browsers block sites without an SSL certificate.

How to know if a website has an SSL certificate? There are two ways to know. The first is that the URL starts with “https” instead of “http.” The second is the security icon (looks like a lock) shown in the browser just before the URL.

Other Tips for Website Conversion

Buttons are highly visible and stand out.
Button message is clear.
Each page has a scroll back to the top button.
The menu includes the Home page for easy navigation.

Website Conversion Summary

Your website is a 24-hour salesperson! Use this website conversion checklist to maximize your website’s potential to sell. All these steps are important to keep the potential customer interested and staying on your page until they get excited about your service or product and make a purchase. Take this website conversion checklist and go through each step one at a time.

For more great marketing tips, join Attracting Ideal Clients on Facebook!

Read “SEO for Blog Posts”

Read “10 Tips That Can Drastically Improve Your Website’s User Experience.“

March 28 2020

SEO to Boost Your Website – 4 Easy Tips

Nathaniel Saucier Online Marketing, Search Engine Optimization Easy SEO, Google Ranking, GoogleRanking, SEO, SEO tips 0

SEO to Boost Your Website – 4 Easy Tips

Do you wish your website ranked higher by search engines? Puzzled by where to start? Here are some simple tips you can do for SEO to boost your website.

1. Key Words

“Keywords” or actually “key phrases” are those which people are likely to use when searching for the products or services you provide. How do you find them? Try this free tool for comparing keywords. You can find out which are the most popular in your state. The trick is to use them, but not in every sentence on your website. Scatter them throughout. Use a different key phrase for each page and each blog post. Be sure to bold the keyphrase.

2. Blog!

Google loves blog posts on websites because they have relevant content and can contain keywords. Update your blog with new blog posts regularly. Once a week is preferred if you can. Invite others in your field to write a guest blog post. Interview someone related to your field, or an employee. Write “how-to” blog posts. Make lists into blog posts. Read more.

3. Backlinks

Backlinks are links to your website from another site. Google looks at the quality of your backlinks rather than the quantity. If a restaurant website has a link to a pet store, Google will not value that as much as if a veterinarian’s website has a link to a pet store. If you have acquaintances with websites that relate to your industry, you can request that they link to your website. Also, it can be a great boost to your company to outsource this SEO work since it can be time-consuming.

4. Titles

Use your key phrase in the title of your webpage. Subtitles on your webpage can also contain keywords, which will signal search engines to value that page. Make sure that you don’t stuff your website full of keywords but use them judiciously.

Summary

Using SEO to boost your website will increase your website traffic. Choose key phrases that are popular and relevant to the content. Write blog posts consistently and use key phrases. Create backlinks to increase your search engine ranking. Be sure to use key phrases in the title of your page as well as a subtitle or two.

Let Us Empower You

At Attraction Unlimited Marketing we are experts at SEO and can skyrocket your website’s traffic. Contact us for more information. We offer a free, 15-minute consultation.

For information about SEO, please read SEO for Blog Posts.