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What is a Marketing Plan?

Why have a marketing plan? Like any venture, having a good plan is essential. A marketing plan is a guide that will give you direction and help you know if you are on the right track in promoting your business. It is like a business plan. This article will show you how to make a complete Marketing Plan.

Getting Started

Set aside some time (one hour at a time is suggested) that is uninterrupted to work on this marketing plan. Let others know to not interrupt you. You will be able to focus better. Gather what you need to take notes, either digitally or on paper.

My Clients’ Pain Points

Think back to what your clients say they are struggling with. Determine their pain points that you can address. Do they need physical healing? Personal development? Be even more specific. For example, you might say “My clients need recovery from divorce.” List out all their pain points that you can address with your services.

Solutions I Provide

What solutions do you provide for your clients’ pain points? You might answer “life-coaching” for example. Be specific. In what ways do you help your clients overcome these pain points? For example, you might say “Active Listening.”

My Advantage

What is the unique advantage you provide? In what ways do your services stand out from the crowd of others in your field? You might answer “I have expert training by the best program.” Or “I have healed many people all my life.”

My Target Market Avatar

A target market is a segment of people you are aiming to reach. This does not necessarily limit who you serve. It is to focus your marketing so that it will be effective. Your target market avatar is a fictitious sample person you create who represents your ideal client. Not all your clients will be like this avatar. However, it narrows down the focus of your marketing efforts to make them super-effective. You may say that your services are for “anyone who needs them.” And that is okay. But create a target market avatar anyway so you can have powerful marketing.

My Mission Statement

Your mission statement is a crucial part of your Social Media Marketing Plan. It can be simple to create. Just fill in the blanks of “I empower _________ to __________ so that they can _________.” For example, “I empower people newly divorced to recover and heal so that can live happy, joy-filled lives.

My Marketing Goals

What is it you want to achieve with marketing? It might be increased sales, increased profit, more ideal clients, or promotion of a particular product or service. Write a goal that is specific, measurable, achievable, reasonable, and mentions the time it will take to achieve.

My Current Marketing

Putting each on a separate line, list all your marketing tasks that you are currently doing and those you have tried in the past. Include social media, online advertising, a website, search engine optimization, and social media optimization. How frequently are you posting on social media? Do you post live and recorded videos? Email marketing? Mention any printed materials for distribution: business cards, postcards/mailing, flyers, or posters. Include any ads in newspapers or on the radio. Any press releases? Networking at events or in groups? Public speaking? Include the frequency of these activities. An example is a weekly newspaper ad.

Your Most Effective Marketing Tasks

Go back through your list of marketing tasks you have tried or are currently doing and rate them on a scale of one to five. How did they perform in achieving your marketing goals?

Evaluate your results. Which has brought the most return on investment (ROI)?

New Plan

In your new marketing plan you will specify your budget for marketing. Also, decide on which marketing activities you need and the frequency. This is based on your ratings of previous tasks.

Marketing Budget

Decide on a budget for marketing. Include paid advertising on social media, search engines, printed ads, and radio ads. Be specific.

Include outsourcing the marketing tasks if you choose to.

Time Allotted for Marketing Tasks

Create a list of marketing tasks you need for your marketing plan. List the time you have available for each. For example, “Social Media Engagement: 30 minutes per day, M-F.” or “Social Media Content Calendar – 1 hour, once a month.”

Marketing Plan Summary

Your marketing plan holds the keys to business success. It is your guide. You have included your mission statement, target market avatar, and the marketing tasks you have tried. Your evaluation of the return on investment of these tasks is golden. A marketing budget will guide you on what you can invest in for your business. Time allotted for tasks lets you know if you can manage these by yourself or if you need to outsource them. Your marketing plan is worth every minute you spend on it and will ensure the success of your business.

For more information read “SEO to Boost Your Website.”

Also: “Marketing Plan – Effective Strategies.”

For support and effective tips for marketing join our Facebook group, Attracting Ideal Clients.

 

Interview with Ade Anifowose, Part 3, Resurrection

Recap

Ade Anifowose, a Visionary, Intuitive Healer, Life Coach, Podcast Host, and Writer. For over 20 years, Ade has devoted his life to being both a student and a teacher of ancient wisdom.  He is known for his optimism and ability to put people at ease while tapping into the inner wisdom of the soul. His unique approach opens the minds of his clients so they can more easily and effectively approach life head-on and find the help and answers they seek. In Part One, we discussed wisdom. Part Two, we talked about faith and inspiring spiritual leaders. Now in Part Three, we talk about his resurrection story.

Part Three:

Nate: Wonderful! People are definitely blessed by your message. What story can you tell of a spiritual awakening in your life? Or a miracle that happened to you?

Miracle Ahead!

Ade: Hmm! The one that pops into my mind is a bit of a long story but I will try to keep it short. I attended Agape’s Revelation conference, I can’t remember the year, maybe 2013, but it was the one they did in Burbank, California. The Wednesday before the Revelation Conference, in true revelation fashion, those of us who arrive early, usually attend the Wednesday service and then the Revelation conference begins the next day. I spoke with Rev. D (Rev. Deborah L Johnson) after the Wednesday service about my struggles, the internal conflict to let go of the old, and the pull to be more available for Spirit. I was in a funk.

I remember Rev. D saying, “You have to die! You have to bring all that you judge about yourself, insecurities, shame, and guilt… throw it all in the fire of transformation. You gotta die!” I heard her words, I wanted to die but I was scared. Scared of revealing all of myself. I was afraid of being judged.  She asked if I was attending the Revelation Conference. I said, “Yes!”

The Next Morning

Ade: The next morning at the first session, Dr. Will Coleman spoke. His talk was basically directed to me. It was the story of my life. Halfway into his talk, I was a mess. I was rocking back and forth and on the verge of tears, with people all around me, and I was trying to hold it in. I felt like my life was exposing me. There was nowhere to run.

Surrender

Ade: As fate would have it when I first walked in, I had noticed Rev. D was sitting about three or four rows in front of me. By the time Dr. Will finished speaking, I needed help. I couldn’t hold it together.

I got up and walked as fast as I could to Rev. D, who thankfully was sitting on the first chair of that particular row. I fell on my knees, held her hands. She looked down at me and said, “I told you, you have to die!” I cried uncontrollably. As she consoled me, I was literally out of my mind. I think she got up, I can’t remember. I was in a different space. All I remember is, she was praying, she may have placed her hand on my head. My legs couldn’t hold me up and I fell. Other women came around praying and caring for me.

I overheard an announcement in the room “Is there a Doctor in the house?” I remember thinking, “someone is hurt.” I offered a silent prayer for their wellbeing. Only to realize that they were making the announcement for me. I chuckled at the idea. I mumbled, “I’m okay!” Rev. D told me to be quiet. I guess she was reminding me that I have important things to focus on. After Rev. D and other Practitioners and women around me finished praying and holding space, someone took me to the Healing Section of the conference. And several people did energy work (Reiki and another therapy with essential oils).

Resurrection

Ade: I died that day. I died to the old. I resurrected into a new self. The interesting thing was, everything that happened, happened organically. All I did was show up. As I think about it now, I am seeing even more clearly how the power of intention works. My intention was to heal, to release the old, and be made new. Well, it happened.

Nate: Wow, Ade, I am blown away by your story of awakening!! It shows what amazing things can happen when we allow them. What a beautiful resurrection! Thank you for relating this to us. Please share with us what you advise for a daily practice to stay “tuned in” to Spirit.

Staying “Tuned-In”

Ade: First and foremost, give thanks for a new day. Give thanks for the opportunity to create and/recreate a new reality.

Ade: Next, I will say, meditate, journal, pray, read something that inspires you, set an intention for the kind of day you want to create. I am not necessarily saying do all of these but at least one. Or simply find a practice that helps you connect with the Divine, a practice that reminds you that you are part of something greater.

Ade: I suggest doing all or any of these before checking social media, news, and emails. Treat your relationship with the Divine like it is a romantic relationship. Simply put, take it seriously and invest time, attention, and energy in the relationship. Create a relationship (with the Divine) that makes you and your heart smile.

For Such a Time as This

Nate: Beautiful! What are your thoughts about the coronavirus situation in the world?

Ade: We are living in interesting times. It is an opportunity to heal. Humanity is being given an opportunity to reset – reboot. The reset has caused a lot of trauma, pain, discomfort, and grief. It has also offered the opportunity for many to take an introspective look into how there have been living their lives. I know several people whose creative abilities have been activated. They are now writing poetry, songs, books, etc. Really, it is a time of death and rebirth. Physically, mentally, emotionally, spiritually, financially, and environmentally.

Nate: I love that “showtime” concept! That is a beautiful message of what we can focus on at this time. Is there anything else you would like readers to know about you?

You Matter

Ade: Remember, that you are part of and one with something greater. You matter, you are worthy and you are loved, unconditionally. Nothing you do or don’t do can change that. It is your birthright.

Nate: I so appreciate this inspiring interview! Thank you, Ade! I especially appreciated your resurrection story! Readers, be sure you connect with Ade Anifowose on his website, www.LifeCoachAde.com, and on social media as @LifeCoachAde. And if you haven’t already, please read Part One and Part Two of this amazing interview with Ade Anifowose!