Direct Message Marketing

Direct Message Marketing

Direct Message Marketing on social media can empower you to attract more ideal clients! Would you like to have many ideal clients that love your services and gladly pay well for them? Would you like to have a waitlist? This article will show you a secret way to gain more ideal clients with direct messages. Engagement is key to social media marketing. Also, on Instagram, it is a great way to share a clickable link. The direct message is a powerful way to boost engagement with potential clients.

Make Social Media a Business

Are you using social media as a hobby or as a business? Sue Zimmerman, an Instagram expert, points out that we need to think of social media as a business. We need to take it seriously. This article will show you how to harness the power of social media through direct messages.

Automation

Do not automate. People can sense that your direct message is automated, and they are less likely to respond. Automation will not save you time.

Use Names

Use their name in your direct message. If you do not know their name, address them with their business name, or even their social media handle. That is better than “hey there” or something similar. It feels less spammy and makes it clear it is not an automated direct message.

Include a greeting

Remember to include a greeting. Begin with a greeting, just like you would in-person with a potential client. It shows respect, which is especially important in services like coaching and healing. It begins to build trust.

Introduce Yourself

Introduce yourself in your direct message, especially if your name is not in your social media handle. Again, this shows respect and begins to build trust.

Compliment

Maybe you liked a post, their profile, their profile picture, color or style of their page, cover image, etc. Be sincere. Say you like something only when you do. Find the good in their account and comment on it.

Check-in

Next, check-in with them. Ask how their day is going or how they are doing. Focus on them.

Avoid Direct Message Overwhelm

People can get overwhelmed with a direct message or group of messages that are too long. Begin with a greeting, compliment, and check-in, then let it rest until they respond.

Respond promptly

In a timely manner, respond to their direct messages. Address the content of their message by acknowledging it. For example, if they tell you they are doing well, let them know you are glad.

Build Direct Message Conversation

Ask questions to get them to talk about themselves. According to Dale Carnegie, “Talk to someone about themselves and they’ll listen for hours.” Build rapport so that they begin to trust you. You can ask them about where they live, what they do for a living, what the weather is like where they are, how long they have been on the social media channel, etc. Small talk.

Shift the Conversation

When you have built rapport, shift the conversation to find a need that they have for which you have a solution. Start small. Do not ask about relationships or major illness right away. Let problems come up naturally. Ask them if they like doing what they do for work. Ask them something about what they posted that is meaningful.

Provide Value

As your potential client’s challenges present themselves in the conversation, provide value. This could be encouragement, insight, tips, etc. This is not a coaching session. Do not give away the store.

Nurture in Direct Messages

Nurture your potential client every step of the way. Encourage them in their journey.

Lead Generation

Have a highly attractive free PDF or audio/ video recording that you send in exchange for their name and email address. Or offer free membership in a Facebook group. This is the next step in building trust. They get to know your work and the solutions you can bring them. Now you can nurture the relationship with email marketing, and you have built your email list. Kim Garst, a social media expert, says that a business is as strong as its email list.

Summary

Direct messages can be a powerful marketing tool when used optimally. Show respect, nurture, and build rapport to gain trust. Get your potential lead to talk about themself. Gently shift the conversation to what they might need in their life. Then demonstrate you can help them by offering them a freebie.

For email marketing tips, read Email Marketing.

For how to get started on social media see What Is Social Media Marketing?

Don’t forget to join our Facebook Group, Attracting Ideal Clients for support and effective tips to attract more ideal clients.