Working with a Digital Marketing Agency

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Be Prepared to Work with a Digital Marketing Agency

Being a small business owner, you wear many hats. One of them is to publicize or market your products/services. However, you are quite busy and never find enough time to do all the marketing that is needed. Or perhaps you would like to attract more clients/customers but are not sure how. Then you might find yourself searching for the “best digital marketing agency near me,” or something similar.

How can you be prepared to work with a digital marketing agency? Being prepared will allow you to get the best service from a marketing agency.

12 steps to get you ready

  1. Know what you need and have a goal written. For example, do you need more sales? Increased traffic to your website? Improved engagement on social media?
  2. Know your target market well. Survey them, research them. What is the age range, gender, industry, family structure, income, location, likes, dislikes, etc?
  3. Know your target market pain points. What specific problems do they have that you can solve?
  4. Know why your target market should buy from you. What makes you unique?
  5. Have a mission statement.
  6. Have a sales funnel in mind.
  7. Create a free or low-cost item or service that will draw in customers/clients.
  8. Get a great headshot photo of yourself.
  9. If you have a brick and mortar, get photos of the storefront, photos inside, photos of you in action, and photos of behind the scenes.
  10. Have good photos of each of your staff that deal with the public.
  11. Take great photos of your products or services.
  12. Write good copy that describes your services or products.

Clarity

As you work through these steps you will be clearer about your needs and your expectations of a digital marketing agency. Also, for a list of the best questions to ask when hiring a digital marketing agency, please read “Questions to Ask Before Hiring a Digital Marketing Agency.”

Website Accessibility

Another factor to consider is whether your website is accessible to the disabled, compliant with the Americans With Disabilities law and international laws. Read “Websites With Accessibility.”