Content Strategies

Gaining Potential Clients by Targeting

In gaining potential clients by targeting, you need to first attract them. And online marketing can be powerful in attracting new clients to your business. Where do you start? In this article, you will learn exactly where to start in gaining potential clients. You will learn how to define and narrow your target market.

Benefits of Defining Your Target Market

The first step in gaining potential clients by targeting is to define your target market and narrow it down. This does not exclude anyone from your services. You can always choose to serve people who are outside of your target market. Narrowing your target market focuses your marketing efforts to do a great job on marketing to a segment of folks. It is tempting to include everyone in your target market, but that is not as effective as a narrow target market. The benefits of narrowing your target market include knowing how to brand your business, which social media channels to focus on, and what kind of copy to write for your website and social posts. Read more about How To Narrow Your Target Market (And Why You Need To).

Defining Your Target Market

For example, the target market of “anyone who needs healing” is too broad. Consider this better target market of “millennial-age women who need healing in the New England area of the United States.” Or “seniors in California who work at a computer and who have neck and back problems.” How do you decide on your target market when you want to serve everyone? There may be a segment of society that you relate to the best. Your skills may be best suited for a particular demographic of people. Where you are located may play a factor because you may want people to come to you. If you are serving people online, you might want to be familiar with the dynamics and culture of their location.

Questions to Answer in Defining Your Target Market

• What is the age range?
• The gender?
• Location?
• Income level?
• Interests?
• Family structure?
• Homeowners?
• Business owners?
• Vocation?
• Activities they are involved in?

Benefits of Creating an Avatar

In gaining potential clients by targeting, it helps to develop a target market avatar. This is an imaginary person who represents your target market. The advantage of having a target market avatar is it gives you a specific focus for marketing. It makes it easier to imagine how your avatar would react to your marketing. This enables you to write compelling copy as though you were speaking directly to your avatar. You can define their specific needs and address those concerns in your marketing content. You can demonstrate how you would meet those needs.

Creating an Avatar

Like creating a target market, you will define the demographics of your avatar. However, you will need to choose a specific age, exact income level, one gender, specific location, specific interests, family structure, a particular vocation, and specific activities they are involved in. Additionally, you will decide what they look like exactly. Find a stock photo that fits your avatar. Give your avatar a name. Write a story of your avatar and what they need and why.

Example Avatar

John Bend is a 65-year-old African American man who lives in Providence, Rhode Island. He is married to his 63-year-old wife. John has two grown children who live out of state. He loves playing golf and chess. John is an engineer about to retire. His income is $150,000/year. John works all day on a computer and has experienced posture challenges. He has pain in his neck and back. John is interested in alternative healing modalities and seeks solutions to his pain problem.

Summary

Creating a target market avatar helps tremendously in gaining potential clients by targeting because it focuses your efforts on marketing. With this focus, you can greatly improve your marketing to the segment of people who are in your target market. You are not excluding anyone from your services, you are marketing better to a particular demographic of people. This is the most effective way to market your services.

Learn more about gaining potential clients in “How to Increase the Website Traffic – Nine Ways.”